A world of saddles and a land of horses

I ventured out between rain showers for my lunchtime walk, and found that the nearby saddlery has changed its name from Saddleworld to Horseland. I love shop names that end in -land or -world or some such; what extremely specific kingdoms they suggest. Imagine being a sheep in horseland; you'd be such a second-class citizen. I pondered this throughout the afternoon, and I can't decide if I work in Doctorland or Financialreportingworld. Which magical land or world do you spend time in?