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The wine shop near my office has chalkboards out the front advertising its wares. It eschews the to-the-point slogans of other shops; these little billboards are masterpieces of purple prose. My favourite has long been the one that starts like this:

Jindalee Chardonnay
I'm increasingly smitten by Scott Ireland's work at Jindalee near Geelong. Try this pecany, lemony, smooth, bright wine today!


Today I noticed a new board, selling the values of a wine that is apparently "creamy, round and mouth-filling". I find that singularly unenticing.

A few doors along, the pretentious homewares shop is furthering its obsession with all things French provincial, displaying in its windows signs for "Gare Neuilly-sur-Seine". I always wonder about these things. Is the Neuilly-sur-Seine train station really a place of such beauty and wonder that it should be celebrated so far away? Or is Neuilly-sur-Seine just a dreary little outer suburb of Paris that just happens to have the sort of name that overpriced homewares stores like? Are there people in the French equivalent of the City by the Sea decorating their houses with replica Broadmeadows station signs and dreaming of what a romantic place it must be?

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todayiamadaisy

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